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The Difference Between Content and Shareable Content
In recent years, the volume of content being produced by brands has exploded. The reasons for this growth are clear: its credibility versus traditional advertising, its ability to drive traffic to websites much more efficiently than AdWords, and its role in positioning brands from sales to trusted sources of information. Today, the majority of people…
Aflac
Showcasing Commitment to Social Responsibility During an 11-year partnership, Narrative has created award-winning content highlighting the positive difference Aflac and its employees make in the lives of individuals and families around the world. Since 1995, Aflac has been dedicated to fighting childhood cancer and supporting children and their families by funding research and treatment. Narrative has produced…
Georgia-Pacific
#SEEHER: If You See Her, You Can Be Her For more than 12 years, Narrative has helped Georgia-Pacific craft compelling stories highlighting their CSR initiatives. One key program is the #SeeHer Initiative, an effort from more than 50 major brands to eliminate gender bias in marketing, media, and advertising. Narrative developed a video series featuring…
Southern Company
Investing in People, Investing in Communities Narrative has partnered with Southern Company for more than 12 years, helping Southern Company share its commitment to supporting and uplifting the communities where they serve. Through Southern Company’s PGA TOUR partnership, $38 million has been donated to fund education, health and wellness programs, and neighborhood revitalization. Narrative has…
Common Good
Sharing Stories of Everyday Good Narrative partnered with Newman’s Own Foundation to produce Common Good: a site focused exclusively on the world of philanthropy, covering the good works of people, communities, NGOs, and companies around the world. Common Good was designed to grow positivity one story at a time.
Ford Motor Company
Focus on the Future: From Sustainability and Mobility to Gender Equity Narrative partnered with Ford to bring their 2019 CSR report to life by highlighting the unique voices and personalities that Ford featured in their annual report. By going beyond numbers and briefs on core areas of concentration, Narrative:
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