In recent years, the volume of content being produced by brands has exploded. The reasons for this growth are clear: its credibility versus traditional advertising, its ability to drive traffic to websites much more efficiently than AdWords, and its role in positioning brands from sales to trusted sources of information. Today, the majority of people get their news and purchase recommendations from shared content. However, in spite of the enormous amount of content that now exists, only a tiny percentage of it, if any, will be shared. Given the current marketing landscape, increasing that percentage is a critical requirement of success and Narrative is the most effective resource in that effort.
Author: narrativecontent
- 100% of profits go to charity
- Content created by Narrative highlighted various recipients
- MNN was created and managed by Narrative
- Ranked as world’s most visited for-profit website in Alexa’s Environmental Category for over a decade
- Acquired in 2020 by IAC
- An outstanding employee volunteer community
- Provide support to sustainability efforts, veterans, and more
- Narrative created a series of videos that highlighted the good work
- Narrative was engaged by a coalition of law enforcement agencies to combat road rage.
- Video featuring Evander Holyfield has now been viewed over 40 million times and generated hundreds of millions of PR impressions.
- Produced as a cell phone video.
Showcasing Commitment to Social Responsibility
During an 11-year partnership, Narrative has created award-winning content highlighting the positive difference Aflac and its employees make in the lives of individuals and families around the world.
Since 1995, Aflac has been dedicated to fighting childhood cancer and supporting children and their families by funding research and treatment. Narrative has produced dozens of videos that feature the inspiring patients, families, survivors, doctors and caregivers who have been impacted by Aflac’s commitment.
#SEEHER: If You See Her, You Can Be Her
For more than 12 years, Narrative has helped Georgia-Pacific craft compelling stories highlighting their CSR initiatives. One key program is the #SeeHer Initiative, an effort from more than 50 major brands to eliminate gender bias in marketing, media, and advertising.
Narrative developed a video series featuring female employees in traditionally male-dominated roles with messaging focused on, “If you can see her, you can be her.” The goal was to inspire women and girls to reach their full potential by featuring more inclusive messages.
Investing in People, Investing in Communities
Narrative has partnered with Southern Company for more than 12 years, helping Southern Company share its commitment to supporting and uplifting the communities where they serve.
Through Southern Company’s PGA TOUR partnership, $38 million has been donated to fund education, health and wellness programs, and neighborhood revitalization.
Narrative has helped Southern Company show the incredible impact this charitable giving makes by bringing stories to life through video – showcasing their involvement with organizations such as Purpose Built Schools, The First Tee, East Lake Foundation, and Grove Park Foundation.
Sharing Stories of Everyday Good
Narrative partnered with Newman’s Own Foundation to produce Common Good: a site focused exclusively on the world of philanthropy, covering the good works of people, communities, NGOs, and companies around the world.
Common Good was designed to grow positivity one story at a time.
Focus on the Future: From Sustainability and Mobility to Gender Equity
Narrative partnered with Ford to bring their 2019 CSR report to life by highlighting the unique voices and personalities that Ford featured in their annual report.
By going beyond numbers and briefs on core areas of concentration, Narrative:
- interviewed the leaders who are setting Ford’s sustainability roadmap for the next 30 years and beyond.
- talked to the brilliant collaborators who are reimagining the future of mobility around the world.
- introduced the remarkable female entrepreneurs who are improving vital aspects of the daily lives of women and children in their communities around the world.
