Narrative Content Group – We tell good stories

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Narrative Content Group is one of the nation’s leading resources for the production and distribution of branded content, with a particular expertise in ESG/CSR related topics.

Narrative began in 2009 with a single content website focused on sustainability — Mother Nature Network, which grew from a small start-up to become the most visited for-profit website worldwide in Alexa’s Environmental Category. By 2012, CNN and Discovery Communications had become equity partners and Treehugger — the site that pioneered mainstream interest in sustainability — was added to the portfolio, establishing a combined reach of over 100 million visitors annually and attracting more than 4 million social media followers. In 2020, both MNN and Treehugger were acquired by Dotdash, an operating business of global media giant IAC.

Brand Partners

Over the past decade, Narrative has created successful content programs for many of the world’s largest and most respected brands.

Services

STRATEGY DEVELOPMENT

CONTENT PRODUCTION

PROMOTION & DISTRIBUTION

DESIGN & DEVELOPMENT

CSR REPORT EXTENSIONS

BRANDING & ADVERTISING

SEARCH ENGINE OPTIMIZATION

Portfolio

Mother Nature Network

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Ford Motor Company

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Common Good

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Southern Company

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Georgia-Pacific

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Aflac

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Our team

Joel Babbit

Joel began his career at McCann-Erickson and was co-founder and CEO of Babbit & Reiman Advertising (acquired by Gold Greenlees Trott) and 360 (acquired by WPP's Grey Global Group). His prior experience also includes serving as President of WPP’s GCI Group and Executive Vice President of Chiat/Day. Following Atlanta’s selection to host the 1996 Olympic Games, Joel took a leave of absence from the private sector and was appointed the City’s first Chief Marketing and Communications Officer. He is a Director of Primerica (NYSE: PRI), GreenSky (NASDAQ: GSKY), and The National Health Museum. In 2015, he was awarded The John Holliman Lifetime Achievement Award by his alma mater – The University of Georgia’s Henry Grady School Of Journalism.

Emily Murphy

Emily was a key member of the mnn.com launch team – serving as the site’s first Managing Editor. She was previously an award-winning multimedia producer at USATODAY.com and National Geographic, where she helped launch National Geographic for Kids magazine and the accompanying web site in 2000. She started her career at CNN, receiving an Emmy Award for her role as Producer. She is a graduate of Vanderbilt University and a Ted Scripps Fellow of Environmental Journalism at the University of Colorado. Emily is a member of the Society of Environmental Journalists and the Online News Association.

Travis Bright

Travis was previously Director of Marketing for the Shop At Home television network, where he was responsible for all on-air, direct, and online marketing for the network. Prior to Shop At Home, Travis served as Director of Channel Operations at WebMD, overseeing the creation of sponsor programs for Fortune 1000 Pharmaceutical, Biotech, and CPG companies.

Hope Dlugozima

Hope previously served as Vice President of Community & Social Networking at WebMD. While there, she was responsible for developing and launching the Web's largest health message board community and managed the company’s Facebook and Twitter programs. Hope's more than 20 years of editorial experience includes serving as a Community Leader at iVillage, Producer for Time Warner’s “Television Project”, and as Features Editor of the Prague Post in the Czech Republic. She was named one of the top 100 Multimedia Producers in the U.S. by Multimedia Magazine.

BOARD OF DIRECTORS AND ADVISORS

Joel Babbit

Thomas D. Bell, Jr.

Chairman of Mesa Capital Partners, a real estate investment company focused on multi-family assets. Bell has held top positions with some of the world's leading companies, including President and Chief Executive Officer of Cousins Properties (NYSE:CUZ); Chairman and Chief Executive Officer of Young & Rubicam Inc. (NYSE:YNR); CEO of Burson-Marsteller and Young & Rubicam's Diversified Communications Group; and Vice Chairman of Gulfstream Aerospace Corporation. He serves on the boards of Emory Healthcare, Regal Entertainment Group, AGL Resources, Inc., and Norfolk Southern Corporation. He was elected Chairman of the U.S. Chamber of Commerce in 2010 and chaired the Committee on the Next Agenda during the Reagan administration.

Gerald R. Benjamin

Vice Chairman, GreenSky. Prior to GreenSky, he served as a Managing Director at Navigant Capital Advisors, LLC, the corporate finance practice group of Navigant Consulting, Inc. (NYSE:NCI), where he directed the firm’s national Investment Banking Practice, along with leading the firm’s Private Equity Advisory Practice. He currently serves as a Director of Marshall Physician Services, LLC, Consumer Financial Services, LLC, National Dental Services, Inc., Office Images, Inc., and GreenSky. He is also a Trustee of The Woodward Academy and The University of Kentucky College of Business and Economics, and serves as Chair of The Jewish Federation of Greater Atlanta.

A.D. "Pete" Correll

Co-Founder and Chairman of Atlanta Equity, a private equity firm focused on control investments in middle market companies throughout the Southeast. He previously served as Chairman and Chief Executive Officer of Georgia-Pacific Corporation from 1993 until his retirement in 2006. He is the Chairman of the Grady Memorial Hospital Corporation’s Board of Directors, as well as an outside Director on the boards of Norfolk Southern Corporation, SunTrust Banks, Inc. and The Georgia Aquarium.

Doug Hertz

President and CEO of United Distributors, Inc., one of the leading beverage distribution companies in the U.S. He also serves on the boards of The Marcus Foundation, Inc., SunTrust Bank of Atlanta, Mayer Electric Company and Tulane University. In 2007, he was named Chairman of the Board of Children’s Healthcare of Atlanta, the largest pediatric healthcare system in the country and is the Founder and Chairman of Camp Twin Lakes, a camping facility designed for chronically ill and disadvantaged children. He is also part owner of the Atlanta Falcons.

Chuck Leavell

Chuck has been the keyboardist for The Rolling Stones for more than 30 years. Prior to joining The Stones, he was a member of The Allman Brothers Band – receiving a Lifetime Achievement Grammy in 2012 for his tenure with the band. Chuck was also a founder of the critically acclaimed band Sea Level and has performed and recorded with many of the world’s most prominent musicians, including George Harrison, Eric Clapton, and John Mayer. Chuck is also one of the nation’s most respected voices for land conservation and the environment. He is the author of four books, including "Forever Green: The History and Hope of the American Forest” and, along with his wife Rose Lane, was named National Tree Farmer of the Year in 1999.

James D. Robinson

Mr. Robinson is a co-founder and General Partner of RRE Ventures, LLC, a private information technology venture investment firm. He also serves as President, J. D. Robinson, Inc. Mr. Robinson served as Chairman and Chief Executive Officer of American Express Company from 1977 to 1993. He also previously served as Presiding Director of The Coca-Cola Company, a director and Chairman of the Executive Committee of First Data Corporation, and Non-Executive Chairman of Bristol-Myers Squibb. Mr. Robinson is an Honorary Trustee of the Brookings Institution, a member Council on Foreign Relations, and Honorary Chairman of Memorial Sloan-Kettering Cancer Center. Mr. Robinson has an M.B.A. from Harvard University and a B.S. from Georgia Tech. He was an officer in the U.S. Navy from 1957-1960.

Fred M. Seegal

Fred Seegal is Vice Chairman of Peter J. Solomon Company, a leading banking advisory firm. He joined PJSC after spending most of his 35 year investment banking career at Wasserstein Perella, where he served as President, Salomon Brothers, and Lehman Brothers. In recent years, Mr. Seegal has advised such companies as eBay, Time Warner, AT&T, and Viacom. He serves as a director of Digital River, Hollywood.com, IBeam, and Spectradyne, as well as Chairman of the Parrish Art Museum and Vice Chairman of The James Beard Foundation. Mr. Seegal received his B.A. from Cornell University; an M.B.A. from Harvard Business School, and an L.L.B. from Harvard Law School.

Contact us

Narrative Content Group
191 Peachtree Street
Suite 750
Atlanta, Georgia 30303

(404) 856–7024

contact@narrativecontent.com